Billy Reiner
Billy Reiner
Website Performance Audit
42
/100
Critical

A storyboard portfolio that already books Premier League, Coca-Cola, Bentley, NatWest, Innocent and Wolt — invisible to the engines that send the next brief in 2026.

Your website scores in the bottom 25% of professional creative portfolios in commercial illustration and storyboarding.

Seb Antoniou

sebantoniou.com
April 2026
Prepared by Billy Reiner
The Verdict

Seb's portfolio books Premier League, Coca-Cola, Bentley, NatWest, Innocent and Wolt. The website hides all of it from every engine that sends the next brief.

Performance
62
Needs Work
Design Quality
58
Needs Work
AI Visibility
18
Critical
The Bottom Line

33 indexed URLs. 2 of 33 pages have a meta description. 0 of 4 service pages declare an H1. 2 of 16 portfolio thumbnails have alt text. 0 of the 8 schema types ChatGPT, Perplexity, Copilot and Gemini look for to cite a storyboard artist are deployed.

Open pagespeed.web.dev on your phone and type in sebantoniou.com. Then ask ChatGPT for a storyboard artist for a Premier-League-style commercial. See for yourself.

What Your Visitors Experience

The first 60 seconds on sebantoniou.com

A producer at Bentley's agency clicks the music-videos link from your Behance bio. The page weighs 2.93 MB — the heaviest file on the entire site. The browser asks for caching guidance and your server replies Expires: Thu, 01 Jan 1970. Every visit re-downloads everything; nothing stays in cache. Google's data: 53% of mobile visitors leave after 3 seconds.

When it does load, the design is a clean Squarespace template — but two of three structural anchors are broken. 0 of 4 service pages have an H1. The homepage and /storyboards both declare the same H1 ("Seb Antoniou"), so Google can't tell them apart. 14 of 16 portfolio thumbnails have no alt text — the work for Premier League, Bentley and NatWest is invisible to image search and to every AI engine that builds a model of who you are. Design score: 58/100. CTA & Conversion: 4/10.

The portfolio sells. The metadata that surfaces it does not.

Heaviest page (/storyboards-for-music-videos) — 2.93 MB total
Hero plate & gallery JPEGs — 78%
JS & CSS 16%
HTML 6%
Images 2.29 MB · 78%
JS+CSS 0.47 MB · 16%
HTML 0.17 MB · 6%
2 of 33
Pages with a meta description
0 of 4
Service pages with an H1
2 of 16
Portfolio thumbnails with alt text
What This Costs

The cost of staying invisible

What's Walking Away
The brand-led brief
Every brief that starts with "ChatGPT, who's the best storyboard artist for X"
Project rates published on /storyboard-rates run from £1,500 to £10,000. Every Tier-1 brand the engines fail to surface is a multi-year relationship missed, not a one-off invoice. The named-brand portfolio is the moat. Right now the engines can't see it.
⚡
Speed & Caching
2.93 MB · 1970
  • /storyboards-for-music-videos at 2.93 MB — re-downloaded on every visit because Squarespace forces Cache-Control: Expires Thu, 01 Jan 1970.
  • HSTS on, gzip on — the only two server-level wins. Brotli not deployed.
✎
Metadata & Structure
2 / 0 / 2
  • 2 of 33 pages have a meta description. 0 of 4 service pages have an H1. 2 of 16 portfolio thumbnails have alt text.
  • Duplicate H1s on / and /storyboards — Google can't tell the homepage and the storyboards page apart.
🌐
AI Invisibility
0 of 8
  • Zero of the 8 schema types the engines look for to cite a storyboard artist (Person, Service, FAQPage, BreadcrumbList, Review, ImageObject, OfferCatalog, CreativeWork).
  • Cambridge address vs /storyboards London targeting — the NAP conflict tells the engines they cannot trust either claim.
The Identity Gap

Who Seb Antoniou is vs. what the website says

Who You Are
Storyboards for Premier League title sequences
Coca-Cola, Bentley, NatWest, Innocent, Wolt commercial work
Cambridge studio, London-shooting, named in agency credits
Multi-medium — film, commercials, music videos, animation
Published rates from £1,500 to £10,000 per project
VS
What Your Website Says
14 of 16 thumbnails have no alt text — the brand work is invisible
0 of 4 service pages have an H1 — Google can't tell what they offer
Duplicate H1 on / and /storyboards — same anchor twice
Cache-Control header set to expire Thu, 01 Jan 1970
0 of 8 schema types the engines look for to cite an artist
The Gap

The portfolio is excellent. The metadata that decides whether AI engines can recommend it doesn't exist.

AI Visibility

A producer asks ChatGPT for a storyboard artist. Your name doesn't come back.

200 million people use ChatGPT weekly. When a producer or commissioner asks "who's the best storyboard artist for a Premier-League-style commercial?", the engines recommend three to five names. Your GEO score: 18/100. 0 of the 8 schema types the engines look for to cite a creative professional are deployed. 14 of 16 portfolio thumbnails are unlabelled — the engines literally cannot read who you've worked with. Right now, no AI recommends you by name.

ChatGPT Crawls, but no schema to cite
Perplexity No structured content, no Person schema
Google AI Overviews No FAQ, no Article publisher logo
Copilot No Bing optimisation, no IMDb sameAs
Claude No llms.txt, no CreativeWork schema
Gemini No ImageObject schema on the brand portfolio
Test it yourself — 30 seconds
  1. Open ChatGPT (or Perplexity, or any AI assistant)
  2. Ask: "Who's the best storyboard artist for a Premier-League-style commercial?"
  3. Look for Seb Antoniou in the answer.

If Seb isn't there — and right now he won't be — that's the gap this section measures. In creative-services categories, the first artist AI learns to recommend by name owns the brief queue. Right now, that position is open. It won't stay open.

The Window

UK storyboard artists, as a category, have not rebuilt their sites for AI search. The first one through the gate becomes the cited default. The named-brand portfolio you already have — Premier League, Coca-Cola, Bentley, NatWest, Innocent, Wolt — is the moat. The schema graph that surfaces it is the only thing missing. That position is open today. In 12-18 months it won't be.

What This Looks Like in Practice

What happened when a similar business rebuilt — in 7 days

Same methodology, same standards. Different client, same caliber of brand. Real data.

Performance
100
Lighthouse — All Four Categories
Lighthouse: 100 Performance, 100 Accessibility, 100 Best Practices, 100 SEO
All four categories 100/100. Mobile, throttled 4G. FCP 0.9s. LCP 1.8s. TBT 0ms.
AI Visibility
15x
AI Citations — Overnight
AI citations: 1,500+ total, 15x overnight spike
Near-zero to 1,500+ citations. 35 cited pages. 15x overnight spike. Still accelerating.
Search Traffic
3x
Impressions — Overnight
Google Search Console: 337K impressions, 3x overnight
Flat 8 months, then 3x overnight. 337K impressions. 4.3K clicks. Still climbing.
Verify these results yourself
  1. Speed test: Go to pagespeed.web.dev. Run sebantoniou.com. Then run any Billy Reiner-built site. Compare the scores.
  2. AI test: Ask ChatGPT "who's the best storyboard artist for a Premier-League-style commercial?" Note who appears — and who doesn't.
  3. Cache test: Open the network tab on /storyboards-for-music-videos and look at the response headers. The Cache-Control date is in 1970.

These are Google's tools and OpenAI's tools. Not ours. The results speak for themselves.

Your 2.93 MB heavy page → under 500 KB. Your GEO 18 → ~30% citation rate. Same methodology applied to Seb's portfolio.
The Opportunity

Same portfolio. Same brands. Different results.

Same brand portfolio. Same studio. But producers and commissioners find Seb in the first AI answer, the page weighs less than 500 KB, and the engines cite him by name when a director asks.

Today
62 /100
Performance
58 /100
Design
18 /100
AI Visibility
⟶
Achievable
100 /100
Performance
Sub-2s load, any device
90+ /100
Design
Custom design worthy of the brand portfolio
90+ /100
AI Visibility
AI recommends Seb by name
🎯
The Outcome
Seb becomes the first storyboard artist AI recommends for brand-led commercial work. Premier League, Coca-Cola, Bentley, NatWest, Innocent, Wolt — each one a citable case study.
✓
The Proof
Audit-driven, schema-led, monthly citation tracking across ChatGPT, Perplexity, Copilot and Gemini.
⏱
The Timeline
90 days. Three waves. Foundation in week 1, the cited layer by week 3, citation engine by day 90.
🤝
Your Time
A few hours of input on days 1–2 (case-study notes, IMDb credit list, AI-query priorities). Everything else is done for you.
Read the full proposal

This audit is one half of the document. The other half is the 90-day proposal — three waves, day-90 exit criteria, and the four written guarantees that back the engagement. The branded PDF is at /proposals/sebantoniou.pdf (8 pages, A4).

Let's talk about what these numbers
mean for Seb Antoniou.

This report shows the gap between the brand portfolio Seb has already built and what AI engines, search engines, and producers can actually see. A conversation determines whether closing that gap makes sense right now.

Start the Conversation
[email protected]
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Audit by Billy Reiner. Scores from Google Lighthouse, GPT/Claude citation probes, and Billy’s scoring matrix.
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