A storyboard portfolio that books Premier League, Coca-Cola, Bentley, NatWest, Innocent and Wolt — built into a citation engine across ChatGPT, Perplexity, Copilot and Gemini.
A storyboard artist whose own portfolio thumbnails carry no alt text is the most damaging finding from a 33-URL crawl. Word-of-mouth still works. The engines that hand a producer a recommendation in 2026 do not.
Over the next 90 days we turn a Squarespace site that functions into a citation engine that brings briefs in on a predictable schedule — across two channels in parallel:
Bet only on Google in 2026 and you fade inside a year. Bet only on AI and you build on sand. We play both — in 90 days, honestly modelled, with no promises we cannot keep.
Every row below is verbatim from a live HTTP fetch of every URL in your sitemap, parsed for HTML, schema, headers, and payload size. No averages. No vendor estimates. The receipts the rest of this proposal is built on.
| Metric | Current | Target | |
|---|---|---|---|
| Pages with a meta description | 2 of 33 | 33 of 33 | Critical |
| Service pages with an H1 | 0 of 4 | 4 of 4 | Critical |
| Duplicate H1 tags | / and /storyboards | Zero duplicates | Critical |
| Portfolio thumbnails with alt text | 2 of 16 | 16 of 16 | Critical |
| Heaviest page | 2.93 MB · /storyboards-for-music-videos | Under 500 KB | Critical |
| Cache-Control header | Expires: Thu, 01 Jan 1970 | Sensible max-age per asset | Critical |
| Schema types present | 0 of 8 the engines look for | All 8 deployed and validating | Critical |
| LocalBusiness opening hours | Malformed; fails Rich Results | Valid array, validates clean | High |
| Article publisher logo | publisher.logo.url missing | Absolute URL · 600 × 60 PNG | High |
| NAP consistency | Cambridge vs /storyboards London | One canonical NAP, areaServed declared | High |
| Transport · compression | HSTS on, gzip on | Keep, document, add Brotli | Low |
Method · live HTTP fetch of every URL in /sitemap.xml on 27 April 2026; full DOM parse; schema and structured-data inspection; robots and sitemap review; payload sizing across all 33 URLs. Numbers are verbatim from that crawl.
The Cache-Control header that tells browsers the site expired in 1970 gets replaced. The /storyboards-for-music-videos page goes from 2.93 MB to under 500 KB. The Cambridge-vs-London targeting conflict resolves to one canonical NAP. PageSpeed is re-baselined across all 33 URLs.
Foundation is not the deliverable — it is the precondition for everything in waves two and three. Until the cache header is sane, the engines do not trust the site enough to cite it.
33 unique meta descriptions. One keyword-led H1 on each of the four service pages. Descriptive alt text on every portfolio thumbnail — each one names the brand and the medium (Premier League title-sequence storyboard, Coca-Cola pitch frames, Bentley animatic, NatWest broadcast, Innocent print, Wolt brand spot). Eight schema types deployed across the site so the engines can read who you are, what you make, and which brand each frame was made for. A new /faq page that builds your first AI Overview footprint.
A 2,500-word pillar piece — How storyboarding works: a director's guide. Four named-client case studies (Bentley, Premier League, NatWest, Innocent), each 800–1,200 words with three real frames. A storyboard-vs-animatic-vs-concept-art comparison page. The /storyboard-rates page rebuilt as a citation-ready data table. An IMDb claim filed against the credit and linked from /about. Tier-1 placement queued — Cartoon Brew, Skwigly, then Variety and Campaign once IMDb is live. A monthly AI-citation sweep across 25 queries on ChatGPT, Perplexity, Copilot and Gemini.
Calibration, not promises. The 30% citation goal is a model. After the first stable AI-citation sweep we calibrate together — down if reality differs, up if the engines move faster than projected.
Most agencies still don't take generative-engine optimisation seriously in 2026. We do. A producer at home in the evening doesn't only google any more — they ask ChatGPT "who's the best storyboard artist for a Premier-League-style commercial". When Seb Antoniou is the answer, you've won the brief before they ever reached Google.
Clear definitions, question-and-answer blocks, crawl-friendly architecture. The engines extract what they can read.
The engines cite named people with named work — your face, bio, IMDb claim, and brand portfolio anchored into the data graph.
"Storyboards for Premier League, Coca-Cola, Bentley, NatWest, Innocent and Wolt" is citable. "Talented storyboard artist" isn't.
OpenAI, Anthropic, Microsoft and Perplexity all read the site from their first visit. Cache, schema, sitemap, robots — tuned to let them through and quote you accurately.
We test a fixed list of 25 queries every month across ChatGPT, Perplexity, Copilot and Gemini and log when Seb Antoniou appears as a source. The number moves because the methodology is repeatable.
| Metric | Why it counts | ||
|---|---|---|---|
| Briefs from organic + AI | The only number that hits the bank account. Everything else is supporting cast. | ||
| Indexed pages · Top-10 | How much of the plan is live — and where you're actually winning. | ||
| Organic sessions · brand searches | Reach and brand strength growing alongside. | ||
| AI citations · 25 queries | How often Seb Antoniou is named as a source on ChatGPT, Perplexity, Copilot and Gemini. | ||
| Tier-1 earned media | Cartoon Brew, Skwigly, Variety, Campaign, Little Black Book — the publications that legitimise the citation graph. | ||
This isn't a pitch. Anyone who guarantees the lines below is lying — we don't. What we do is everything above.
What we build in 90 days does not run on its own forever. From month four we shift into growth mode: monthly AI-visibility check, new content at a steady cadence, ongoing care of the case-study pages and reviews, gradual expansion to additional verticals (animation, animatic, concept art) once the wave-1 pages defend their rankings.
We discuss this once the 90-day build is in and the numbers are talking. No upfront commitment, no hidden retainer — only when the first 90 days have delivered.
Seb — 90 days. Three waves. From invisible to cited.
Not a stock pitch. Not an 18-month plan. If the approach fits, we start next week.